Back in the daypeddler's wares were more or less the necessities of everyday life, pots, pans or a new invention perhaps. Today's peddlers, or as they are called in these modern times, "vendors" bring to the public a wide range of items. Just like the brick and mortar stores, they face competition from on line shopping, so the caveat for them is the venue that brings people outdoors in the first place. then giving them something they cannot find elsewhere, and not to be forgotten, the personal interaction with the artist or craftsman.
Your hometown is always a great place to start and have found my best days in Newburyport on Inn Street. However traveling is a part of it all and this summer I have gone back and forth to Cape Cod for quite a few Art Festivals. Keeping an open mind to it all has made it an enjoyable experience.
However traveling is a part of it all and this summer I have gone back and forth to Cape Cod for quite a few Art Festivals. Keeping an open mind to it all has made it an enjoyable experience. So much to learn....What price range will attract sales, what items are shoppers looking for, how do you stand out from all the other white tents lined up in rows? I have rearranging my display multiple times, adding and taken away signage, learned when and how to speak to those who passing by.
Now with about three shows left for this season, I am reflecting on where I want to go from here. Expanding beyond coloring books and greeting cards to color is definitely a must. I have had fun adding a different type of pencil holder like the small bird houses, which catch the eye and add interest to the display.
The new coaster line that I previewed at the Inn Street Artisans Revival in Newburyport this summer was a hit, so after perfecting the process, will start to work on new watercolors of local scenes in surrounding areas to reproduce as coasters. This is one way to bring my art to people within an affordable price range. It is the joy of knowing that my art is being enjoyed and shared by others, and not stacked away in my studio that keeps me going.
I get excited thinking about having some of my art printed on fabric and then making useful items. Have been researching this and will definitely be on my list of projects to work on over the fall and winter months.
Must say that my experience would not have been the same if not for the mentor-ship of a woman who has been in the business of selling directly to the public for the past ten years. I know that she would want to remain anonymous, but wanted to give a shout out to her for all her advice and encouragement.
Now getting ready for a one day show at the Plymouth Waterfront on Saturday August 26th. Then back to Newburyport for a Labor Day Weekend Market on Inn Street. More info on this one to follow....